免費下載電子書:破綻:風口上的獨角獸(azw3, epub, mobi)

用戶55067361497 發佈 2020-03-08T10:32:37+00:00

TheInternet era is a sloppy era where heroes don't ask for provenance. This era has created a large number of unicorn companies and emerging



書名:破綻:風口上的獨角獸

作者:陳歆磊

瀏覽:1118次

標籤:網際網路 商業 新經濟 電商

時間:2019-12-19

ISBN:9787508680439




內容簡介


網際網路時代是一個英雄不問出處的草莽時代。這個時代造就了一大批獨角獸公司和新興業態,它們出現在哪裡,哪裡的行業格局一夜之間就被徹底改變。人們對它們的讚美之聲不絕於耳,資本市場的追捧更是帶來令人艷羨的財富回報。但是,*光鮮的泡沫往往也是*危險的泡沫。激情澎湃過後,風口上的泡沫*終會露出破綻,但如何在成功和熱鬧背後去發現破綻,這需要冷靜的思考和分析。本書對小米等風頭正勁的獨角獸公司和新零售、共享單車、網紅等新興業態進行了運營和戰略層面的深度梳理,剖析了其各自存在的問題和破綻,面臨的潛在風險等。比如,沒有能夠長期穩定支撐高估值的商業因素、場景和數據太低端、缺乏真正意義上的創新、複製蘋果生態圈的概念並不能複製蘋果的成功等。並指出這些潛藏的破綻即將浮出水面,亟需引起全社會的廣泛重視,堪稱網際網路時代的盛世危言。


希望這本書能讓未來的年輕企業家時刻反思我的破綻在哪裡,未來可能會讓我毀滅的破綻究竟是什麼。我們相信,他們如履薄冰的心境遠比激情澎湃對社會、對企業、對自身更有益處。


The Internet era is a sloppy era where heroes don't ask for provenance. This era has created a large number of unicorn companies and emerging formats. Where they appear and where they are, the industry landscape is completely changed overnight. People praised them endlessly, and the pursuit of the capital market brought enviable returns on wealth. However, the most shiny foam is often the most dangerous. After the passion is surging, the bubbles on the air vents will eventually reveal flaws, but how to find the flaws behind success and liveliness requires calm thinking and analysis. This book provides an in-depth review of operational and strategic aspects of emerging unicorns such as Xiaomi and emerging retail formats such as new retail, bike sharing, and Internet celebrities, and analyzes their respective problems and flaws, and the potential risks they face. . For example, there are no business factors that can stably support high valuation for a long time, scenarios and data are too low-end, lack of real innovation, and the concept of copying the Apple ecosystem cannot replicate Apple's success. And pointed out that these hidden flaws are about to surface, and it needs urgent attention from the whole society. It can be called the prosperous word of the Internet age.


I hope that this book will allow young entrepreneurs of the future to reflect on where my flaws are and what the flaws that may destroy me in the future are. We believe that their state of mind, such as walking on thin ice, is far more beneficial to society, to enterprises, and to themselves than passion.




作者簡介


陳歆磊,1994年獲清華大學學士學位,2005年獲明尼蘇達大學商學院博士學位。現為上海交通大學上海高級金融學院(SAIF)市場營銷學教授、副院長。曾任長江商學院市場營銷學教授及品牌研究中心主任、英屬哥倫比亞大學尚德商學院(Sauder School of Business, University of British Columbia)市場營銷系副教授及Finning Junior講席教授。


史穎波。現任長江商學院品牌研究中心高級研究員。《福布斯》中文版創始編輯之一,曾效力於《財富》中文版和FT中文網。


Chen Yilei received a bachelor's degree from Tsinghua University in 1994 and a doctorate from the University of Minnesota's School of Business in 2005. He is currently a professor and associate dean of marketing at Shanghai Advanced Institute of Finance (SAIF) in Shanghai Jiaotong University. Formerly a professor of marketing and director of the Brand Research Center of the Cheung Kong Graduate School of Business, an associate professor of marketing at the Sauder School of Business, University of British Columbia, and a chair professor of Finning Junior.


Shi Yingbo. He is currently a senior researcher at the Brand Research Center of Changjiang Business School. One of the founding editors of the Chinese version of "Forbes", has worked for the Chinese version of "Fortune" and FT Chinese website.




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